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PRODUCT
/ Fitness watch
YEAR
/ 2023
DURATION
/ 4 WEEKS
INSTRUCTOR
/ Jeffrey Jones
OAKLEY FITNESS WATCH CONCEPT DESIGN

HISTORY OF OAKLEY WATCH


how to combine the vintage aesthetic and innovation tech ?
LIFE STYLE



SPACE
DUNE
FUTURISTIC
IDEATIONS

Monitoring system
PPG - Photoplethysmography + Motion Tracking
(Accelerometer + Gyroscope + GPS)
Display tech
Flexible OLED Touchscreen
Control buttons
On/off switch / Volume Control

CMF
The choice of materials preserves the original Oakley design aesthetics
Titanium Alloy / Carbon fiber

INTERFACE DESIGN
Follow the form

BAND DESIGN
Efficient / customized / Skin-friendliness / Breathability / Durability

Silicone/Rubber band
Fluoroelastomer, FKM
Metal band
Stainless steel/titanium alloy/aluminum alloy
Customized band
3D print : Photopolymer resin (e.g., Formlabs Elastic Resin)




NO FEAR
NO LIMITE

OAKLEY SPORTS PHONE CONCEPT DESIGN

Oakley - Sports phone


INSIGHT

-
Ski gloves need to be removed when using a mobile phone
-
Adjustment buttons that are too small to press when wearing gloves
-
Need to take out the phone to take pictures
-
The phone is easy to drop
REFERENCE

IDEATIONS

CONCEPT
Protection






MUTE BUTTON
-
MUTE
-
UNMUTE

CMF



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