/ AR basketball clothes concept
/ 4 WEEKS
/ Hojin In
Oakley wear is a smart wearable designed for combining sports data record, AI analysis and physical protection. It is used to improve the user's sports performance, especially focusing on providing guidance on basketball skills.
OAKLEY - REFERENCE
Active Forecast A/W 23/24: Creative Reset
Harness the creative energy of the metaverse Digital and real worlds will collide like never before. Consumers will work out in immersive digital environments and train with new tech, available to amateur athletes. This will in turn inspire aesthetics and encourage brands to experiment with free reign in digital, direct-to-avatar realms.
Key word :
Supportive / Thermoregulating / Dopamine brights / Modular geometry
Creative Reset A/W 23/24
The palette for Creative Reset is bold, clean and leans toward a digital feel. Black and Optic White play a starring role in this trend, particularly for pared-down styles and innovative textures. On the flipside, high-impact brights of Galactic Cobalt, Luminous Pink, Bitter Lemon and Beacon Orange are perfect for giving minimalist styles a jolt of energy.
The concept: harnessing the sentiment of our Energised! Future Innovation, this direction taps into the proactive and positive 'main character energy' of moving your body for fun and self-expression. Acknowledging individuality in fit and aesthetic customisation will enhance the experience of the wearer.
Colour: uplifting and energising psychological benefits will be delivered through colour, in styles that are designed to work seamlessly with the wearer. Invigorating Galactic Cobalt, Beacon Orange and Luminous Pink will work well here.
LIFESTYLE / CUSTOMER
AGE : 22 - 35
GENDER : Male
INCOME : 50k - 100k / per year
- Focus on high-tech wearable
- Focus on product functionality
- Passionate about playing basketball
- Interested in purchasing sports accessory
- Want to improve sports performance scientifically
- Has the habit of training basketball skills
THE FUTURE OF BASKETBALL
Pay more attention to scientific and intelligent sports methods and training to improve personal sports performance.
The combination of reality and virtual world brings more interesting and innovative sports methods.
• Protection accessories located on the important part to reduce the risk of injury during intense competition.