PRODUCT
/ AR basketball clothes concept

YEAR
/ 2022

DURATION
/ 4 WEEKS

INSTRUCTOR
/ Hojin In

BRIEF

Oakley wear is a smart wearable designed for combining sports data record, AI analysis and physical protection. It is used to improve the user's sports performance, especially focusing on providing guidance on basketball skills.

OAKLEY - REFERENCE

TREND RESEARCH

Active Forecast A/W 23/24: Creative Reset

Harness the creative energy of the metaverse Digital and real worlds will collide like never before. Consumers will work out in immersive digital environments and train with new tech, available to amateur athletes. This will in turn inspire aesthetics and encourage brands to experiment with free reign in digital, direct-to-avatar realms.

Key word :

Supportive / Thermoregulating / Dopamine brights / Modular geometry

COLOUR

Creative Reset A/W 23/24

The palette for Creative Reset is bold, clean and leans toward a digital feel. Black and Optic White play a starring role in this trend, particularly for pared-down styles and innovative textures. On the flipside, high-impact brights of Galactic Cobalt, Luminous Pink, Bitter Lemon and Beacon Orange are perfect for giving minimalist styles a jolt of energy.

Dopamine minimalism

The concept: harnessing the sentiment of our Energised! Future Innovation, this direction taps into the proactive and positive 'main character energy' of moving your body for fun and self-expression. Acknowledging individuality in fit and aesthetic customisation will enhance the experience of the wearer.

Colour: uplifting and energising psychological benefits will be delivered through colour, in styles that are designed to work seamlessly with the wearer. Invigorating Galactic Cobalt, Beacon Orange and Luminous Pink will work well here.

LIFESTYLE / CUSTOMER